Red Bull Air Race Series

Red Bull

CHALLENGE: Red Bull approached REP Interactive with a unique opportunity: Develop, craft and capture a compelling story that promotes the thrilling Red Bull Air Race Series through social media channels.

SOLUTION: REP Interactive tapped world- renowned DJ and social media superstar Steve Aoki to take a joyride aboard an Edge 540 V3 with legendary air race pilot Kirby Chambliss. This video resulted in over 1.2MM views across social media and remains one of the most successful in the Red Bull Air Race Series.

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