Case Study

Case Study

Impact on the Community -
Music City Jam Session


BlueCross BlueShield of Tennessee


Our Music City Jam Session was the perfect team-building activity to make a lasting impression on our client and their attendees. Participants were divided into teams and paired with at-risk music students from a local high school, as well as a local singer/songwriter. Then, each team competed to write a winning company-inspired jingle - all to help their student win a very special prize, a musical instrument of their own! Using a bucket of household items and noisemakers (cowbells, buckets, drumsticks, triangles, etc.), teams composed and later performed in front of the group, where a winner was selected! As the excitement hit a crescendo, the twist was revealed: staff burst on stage to surprise all the students with their own instruments!


Gary Bynum | Manager, Marketing Operations