In-House Corporate Video Production for a National Communications Company

Cox Communications - Case Study

Dunlop Productions was asked by the nation’s third largest cable provider, Cox Communications to create a series of videos that explained company wide operations, strategies and initiatives including topics such as supplier diversity strategies, distribution operations, conservatory initiatives, sourcing processes, etc..

The objective was to communicate highly technical and complex processes into a video format that could be readily understood by field technicians, new employees, and serve as a resource training tool for their 55,000 associates across the nation. Dunlop Productions introduced the medium of animation to express these complex ideas with the idea of making the information more understandable and easier to share with customers. The series was met with such success that it expanded to other Cox divisions and is now one of the primary mediums for communicating their internal processes and company initiatives. Having the trust of a major communications company to communicate their message continues to be an honor and a privilege for the creative team at Dunlop Productions.