Toyota Engagement at Music Festivals

Our objective is to introduce the Toyota brand and their vehicles to specific target demographics in a hands-on, interactive manner that gives Toyota a greater presence in target regions across the United States. Partner with music festival properties that provide opportunities to maintain the personality of each vehicle, as well as continue to speak to the established youth targets. Generate opt-ins, impressions, direct vehicle and brand engagements based on on-site activation, media and PR reach. 

Our strategy is to create an experiential marketing platform that generates excitement and induces positive connections to the Toyota brand. Execute sponsorship deliverables at music festivals such as Stagecoach Festival, Lollapalooza, Firefly Music Festival, Life is Beautiful Music and Art Festival, Nocturnal Wonderland, Electric Forest Festival, Outside Lands Music and Arts Festival, and Voodoo Experience through one-of-a-kind activations and innovative execution of wow-factor concepts that generate word of mouth & social sharing. 

The result is a successful execution of the program since 2009 has delivered desired impressions, thus strengthening and enhancing Toyota’s brand awareness for their target demographic. REACH exceeded program objectives by generating high opt-in rates and surpassing interactive vehicle experience and brand engagements.  Since the program’s inception, REACH has helped garner over 4 BILLION brand impressions for Toyota and is proud to continue this program in 2020.