Julie Crifasi
Chief Financial Officer
Two decades into her Franklin tenure, Julie Crifasi keeps the critical priorities top of mind: Strong internal relationships support the needs of employees, and excellent client service exceeds customer expectations. As Chief Financial Officer, Crifasi maintains a strong financial position and excellent credit history for Franklin, where she also serves as board chairman. Her father, Jensen Holliday, served as company president before his death in 2002.
"I'm proud to continue his legacy and I lead each day with inspiration from him," says Crifasi, who cherishes the family values deeply rooted in Franklin. "I love our commitment to innovation and to staying in the forefront of technology as a leader in our industry. We have exceptional employees who are dedicated to Franklin and our goals."
Innovation has etched the career of Ernie Seals, from his start as a cost accountant with a forms management company to his current role as Franklin president. Along the way, he held executive roles in sales, manufacturing and finance; instituted the Japanese quality circle approach to management for his first employer, transforming the firm to a successful regional business; and continued the quality-driven approach at Franklin. Seals led the Franklin merger with DigiTrans in 1996, a defining moment that focused Franklin on the Data Empowered Direct Mail model that drives the business today.
"The decision to focus on direct mail set the course for our current success," says Seals, whose defining personal moment came in 2002, when he succeeded Jensen Holliday as Franklin president. "Jensen was the best person I have known in my professional career. To follow in his footsteps is an honor and a challenge."
In 1985, Craig Chumney launched Baton Rouge-based DigiTrans, a data marketing and management company that attracted such customers as the FBI, American Express and NASA. Eleven years later, Chumney joined forces with Franklin, a merger that utilized Franklin's printing expertise and the variable data skills of DigiTrans. It was a match made in direct mail heaven.
"I lead the technology race here to continue to develop from the data side, with the emphasis being on data first, mailing second and printing third," says Chumney, who enjoys the small company personality that resides in Franklin's large company tool kit. "We've been able to get bigger and run on a national basis with the big boys, yet still keep the family values and entrepreneurial drive of a small company."