Krista Pouncy Dyson
Krista is a strategic and innovative senior-level digital media executive with experience in creating new revenue opportunities for major organizations. Krista has been in the digital space since 1999 and has seen its evolution. As a direct digital sales professional, she was a 7-figure biller for six consecutive years before moving into a senior leadership role at NOLA Media Group. She is the face of entrepreneurship in New Orleans. For 17 years, she was an advertising sales leader at NOLA.com and The Times-Picayune. She had been part of the advertising engine that helped NOLA.com build on the epic growth in audience size and client base following Hurricane Katrina.
Today, Krista leads up her own media strategy company, Performance First Digital. Our goal is to remain on the pulse of the best strategies in marketing. We strive to provide cutting-edge marketing services for our clients including traditional media placement, social media management, programmatic digital display optimization, email marketing, lead generation, content creation, search engine optimization, pay per click campaign management and an array of geo and behaviorally targeted options. At Performance First Digital, our mission is to work diligently with each client to create customized and powerfully effective marketing solutions. We do this by implementing a holistic, data enhanced, performance-driven approach that is focused on helping your business reach new heights.