Core Competencies
Culture Shift Team creates campaigns for multicultural and multilingual audiences, both for marketing and public safety purposes. Services include consulting, research, cultural and language relevance, influencer development, full creative, media buy and digital asset development, implementation and management.
Culture Shift Team provides comprehensive diversity, equity and inclusion strategy and training programs that align to organizational performance objective goals. Competencies include assessment, customization, focus groups and reflective dialogues, leadership talks and training delivery. Platforms include E-learning, live webinar and live training.
Culture Shift Team conducts market assessments and marketing positions in multicultural communities for corporations, nonprofits and government agencies. Through market and demographic research, focus groups and strategy development, CST positions organizations for brand awareness and strength. CST provides cultural agility training to improve responsiveness of key stakeholders to communicate effectively in diverse markets.
When listening to customers and employees is key to problem solving and growth, CST provides reflective dialogue sessions that yield actionable data.
Value Proposition
CST makes connecting with new markets easy for clients by delivering and implementing comprehensive and tailored strategies for sales, growth and loyalty that include consulting, communications, outreach, and training to help build trust across cultures, generations, and languages, inside and outside the organization from a single vendor.
OUR 3-D PROCESS :
DISCOVER
Our discovery phase is two-fold: discovery of the market and discovery with the client. We’ll listen to your needs and goals to determine how you fit into the market you’re hoping to enter, grow and/or learn more about.
DEVELOP
After we present our findings, we’ll work with you to develop a product, approach and action plan unique to our research.
DELIVER
We’ll put our plan to work for you, constantly monitoring and analyzing results to ensure we’re exceeding expectations.
Differentiators
We at CST are driven by our passion to help organizations achieve inclusion and equity and ultimately to remove barriers to human potential and performance. Each team member at CST has experienced what it's like to have snap judgments made based on identity. We know how deeply these behaviors impact organizations and their brands.
Our team members also understand how we may benefit from the privileges of being members of majority groups that hold power. We firmly believe that change for the greater good comes when those people who have power extend privilege to those who do not. Organizations and individuals seeking inclusion and equity are the real change agents. Culture Shift Team is here to help them make that shift.