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Case Study

Case Study

University of Cincinnati President Search

Customer

University of Cincinnati

Product/Service

Earlier this year, the University of Cincinnati began a search for a new president of the University. They hired a search Firm to help find qualified candidates. The Board was adamant that the students be included in the search so the Firm created a 5 question survey on SurveyMonkey to capture feedback. After running the SurveyMonkey survey for 3 months and receiving a low number of responses, the student body hired Wyzerr to conduct their own survey. Wyzerr’s market research team created a 12 question survey for them based on the first survey. Here are the results:
Number of Responses to Wyzerr: 2,498
(Number of Responses to Survey Monkey: 166)
Number of questions in Wyzerr: 12
(Number of Questions in survey monkey: 5)
Duration of Campaign in Wyzerr: 3 Weeks
(Duration of Campaign in Survey Monkey: 12 Weeks)

Reference