Case Study


Case Study

Case Study

Client Testimony




Oracle's US Supplier Diversity program was created in order to develop and expand relationships with small and diverse businesses.

When Nino Campos accepted the position as Supplier Diversity Manager in 2010, he was the sole team member of an entirely manual program. As such, there was no one concise resource to answer all of the frequently asked questions about how to do business with Oracle.

True to form, Smart Simple Marketing set out to create the exact solution diverse businesses need. Through detailed research, insightful interviews and incorporating a few smart, simple marketing strategies they created a video-based training program to walk small businesses step-by-step through how to best position themselves to do business with Oracle and F500 Companies. This groundbreaking program is now available, at no cost, to any small and diverse business seeking to do business with Oracle.

"Smart Simple Marketing assisted in our supplier diversity program's evolution and how our colleagues are now viewing the industry differently by creating tools to support our industry and mentoring our diverse suppliers. As a result of their support, we decreased our vetting time for new suppliers by 90% and we're able to create more high-dollar opportunities for qualified suppliers."


Nino Campos, Sr. Manager, Supplier Diversity