New Product Launch

The Corporate Event Goals

Plan and produce a New Product Launch event that would excite and educate a new sales team on a brand new product.

The Challenge

Creating a unique gift for the team that felt new and fresh.

Crafting a gifting experience where attendees leave with gifts they cherish.

The Highlights

• Building ‘The Shop’ for all attendees to fill their shopping bag with items of their choice — a great way to introduce multiple branded items for the new Sales Team to take out on the road with them after the event.
  
• Adding new gifts to The Shop each day at different times, keeping the experience fresh and popular throughout the event.
  
• Attendees running to The Shop after sessions to check out refreshed items.
  
• Keeping this experience within budget by including all levels/prices of gifts —from branded pens and notebooks to portable speakers and noise-canceling headphones.
  
• Bestowing attendees with branded gifts they cherished because they had the gift of choice.