Sondra Brown is the president and founder of MDRG, a market research firm based in New Orleans. A researcher at heart, Sondra’s consumer research background bleeds through her organization as they have developed “The Whole Mind Method,” a process by which they capture both System 1 and System 2 decision-making processes through market research. MDRG believes that in uncovering both systems at play, you can truly capture the insights that will propel your business towards achieving its goals.