Company Capabilities


Case Study

Principals/Owners/Key Leadership Team

Susan Cox

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Susan Cox is the President of LogoJET, a business she founded 15 years ago, currently located in Lafayette, Louisiana. An early pioneer in direct to substrate printing, LogoJET was named to the Inc. 5000 for the last five years and posted a 4-year growth rate of 168%.

LogoJET printers serve a wide range of industries including promotional products, trophy and awards, signage, home décor, gifting, industrial labeling, packaging and even food products using an edible ink.

Susan is a member of the Acadiana CEO roundtable and is a member of many printing association organizations. Susan is a frequent speaker at industry trade shows and entrepreneurship events. She has served on the APA Communications Committee and currently the APA Tradeshow Committee. She is also a writer for the Insights Magazine sharing some of her business experience in growing successful teams and has a passion for working with other entrepreneurs.

Originally from Toronto, Canada, Susan relocated LogoJET to Louisiana 8 years ago.

Lon Riley
Vice President/COO

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Lon K. Riley

Professional Biography

A highly experienced and educated business executive, Mr. Riley’s professional career spans nearly 25 years and includes a diversity of experience as both an executive and a practitioner in the professional services, technology and consulting industries. His formal education began in 1991 when he entered the School of Engineering at Tulane University as the recipient of the Dean’s Honor Scholarship. Upon graduation, Mr. Riley entered the professional workforce as the Lead Design Engineer for a biomedical firm specializing in proprietary medical devices for human organ transport and long term cryogenic sustainability. In 1997, Mr. Riley represented the company in Washington, D.C., where he presented the firm’s flagship device to a Congressional panel for potential use in military combat applications.

In 1998, Mr. Riley returned to Tulane where he expanded on his programming and technology experience and began working with IP networks. As a member of the core technology team, Mr. Riley helped to design and launch three new technology facilities, while achieving Novell Certified Engineer and Microsoft Certified Professional designations. He then joined a prominent New Orleans law firm as the Lead Network Engineer, and was soon promoted to Network Director. By that time, he was regarded as one of the premier experts in IP network design and security in the state of Louisiana.

From 2003 to 2013, Mr. Riley worked primarily in the Oil and Gas industry, first for a specialty law firm where he managed all aspects of technology and provided finance, contract review and litigation support with client exposure. Mr. Riley has since worked for communications and specialty services companies in the oil and gas sector, where he has managed merger and acquisition activity, led business development initiatives, designed new products, developed global strategy, performed large-scale ERP implementations, and redesigned financial systems and business processes.

In 2006, Mr. Riley entered the Masters degree program at the University of Texas at Austin’s IC2 Institute. His graduate school team developed the commercialization strategy and business plan for a novel drug formulation for the treatment of Age-Related Macular Degeneration (AMD). This business plan won multiple accolades and business plan competitions across the U.S. and Canada, including the prestigious Moot Corp competition at the University of Texas at Austin. Mr. Riley graduated in 2007 and continued to work with the University for four years after graduation, assisting innovators in developing nations with assessing the viability of their products in new markets and designing commercialization strategy.

In the fall of 2013, Mr. Riley launched LKR Group, a fully integrated business, technology and management consulting firm, based in Louisiana and serving clients throughout the Gulf South. LKR Group was the culmination of years of experience gained through handling the most difficult business challenges for companies operating in a number of different industries and lines of business. As Managing Director, Mr. Riley worked with companies of all sizes to develop corporate growth strategies, operational efficiencies and financial and technical best practices.

In 2018, Mr. Riley joined LogoJET as a Partner and assumed the role of Chief Operating Officer. In this position, Mr. Riley oversees all aspects of technology research and development, as well as service delivery, training, color management and quality control. Within 18 months of joining LogoJET, Mr. Riley launched four new products, developed a full software-based workflow offering and led the team to three awards in the prestigious SGIA Product of the Year competition.

Mr. Riley holds a Bachelor of Science degree in Biomedical Engineering from Tulane University and a Master of Science in Science and Technology Commercialization from the University of Texas at Austin. Mr. Riley has been married to Ashley for 19 years and they have one child.

Daniel Tobon
Director of Technology

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Daniel Tobon, originally joined LogoJET’s team as a technical specialist 4 years ago and has recently been promoted to Director of Technology.  From day 1, he has understood not only our business needs but the customer needs as well; the next step for him overseeing the tech support team made sense. His solution-oriented approach allows him to bridge the gap between product development and the technical support team to create a greater opportunity for them to function as a cohesive unit.  Although, Daniel is currently bases out of Bogota, Colombia he frequently travels Lafayette Headquarters and all of our  tradeshow's we exhibit at.