Core Competencies
Luth Research’s ZQ Intelligence offers the industry’s best passive monitoring technology on mobile and desktop devices. We track your target market and combine digital insights with timely survey responses for unmatched data precision. You will discover digital activity across major retail categories and platforms to understand where the path to purchase begins, peaks, and ends – both online and offline. With our revolutionary technology, you can find the “why” behind every buyer decision.
Value Proposition
ZQ Intelligence™ is Luth Research’s patent-pending, cross-platform digital behavior measurement system. It combines Luth Research’s research panel with proprietary web and mobile tracking technologies to correlate consumer actions and attitudes. This innovative technology is the only and most comprehensive platform that has deep visibility into computer, both iOS and Android mobile operating systems and empowers our clients to passively track digital behaviors and activities on a single-source basis, to gain unique insights about their target consumers.
Differentiators
As the top solutions provider in the industry, Luth Research provides valuable insights using cross platform, single source data to digitally track: path to purchase, advertising effectiveness, audience insights and competitive intelligence so you have the tools you need to make smart marketing decisions.