Roseanne Luth is the founder and president of Luth Research, a privately held market research company founded in 1977 and located in San Diego. Roseanne’s commitment to quality and innovation is evident with the success of the company’s adoption of technology to keep up with the marketplace and consumer trends. Our current new product, ZQ Intelligence™ is Luth Research’s digital behavior measurement system. It combines Luth Research’s SurveySavvy.com panel with a proprietary web and mobile tracking app now in the Apple app store. This innovative technology empowers brands and media to view web behaviors and activities, and integrate with survey research.
Becky combines strong data analytical skills and ingenious business ideas to create value and purpose. She joined Luth Research in 2001 and brings unique perspectives in a wide array of research practices, particularly in the areas of digital tracking for advertising effectiveness, new product development, media measurement, and branding and marketing strategies.
Candice is instrumental in the evolution of Luth Research’s business offerings, including innovation initiatives that lead new product sales, client service and account executive teams. Her involvement in the development of Luth’s ZQ Intelligence has helped position the company at the forefront of business intelligence innovation.