Identifying Touchpoints That Matter Most

What are the most influential touch points along today’s path to purchase? The customer journey is no longer linear, passing through a wide range of digital (and brick-and-mortar) channels. That’s why Delta Faucet Company worked with Luth Research to use a combination of digital tracking and online surveys to measure omnichannel consumer behavior. Delta learned:

• How to measure the most influential channels within the purchase journey
• How consumers choose the channels from which to shop and purchase from
• The emerging role of Amazon on the path to purchase