Company Capabilities


Case Study

Principals/Owners/Key Leadership Team

Laura Huckabee-Jennings

(844) 489-2680
[email protected]

It’s pretty safe to say that if the Air Force Academy accepted near-sighted pilots, Laura might never have taken the educational and career path that led her to found Transcend in 2002. When her flight plans were grounded, Laura took a detour to Princeton University, where she earned a degree in Physical Chemistry. A Comparative Culture degree from Jochi (Sophia) University in Japan soon followed, and her MBA from INSEAD in Fontainebleau, France.

Her career took flight as she took assignments in strategy consulting in Japan, and then with Proctor & Gamble and Coca-Cola, working her way up managing business units and building revenues in markets around the world including Japan, China, Israel, Poland and the United States. Along the way, she developed a deep understanding of organizational culture, strategy and behavioral psychology, and the drivers of business growth, including identifying the one limiting behavior that kept individuals, teams and organizations from being as productive and successful as possible – fear. 

Laura has a keen eye for moving projects forward and staying on target, and she helps organizations develop fearless cultures while keeping business outcomes clearly in her sights. It doesn’t stand a chance with this entrepreneurial sharpshooter.

Andrew Jennings

(844) 489-2680
[email protected]

“Oh. You’re an engineer.” Andrew often hears this phrase at the moment a client realizes that he really does understand their business situation. His keen insight and practical experience allows him to drill down to the root causes of problems and work through to inspired, positive outcomes. His diverse background even includes a stint on an oil rig in the North Sea, and while he wasn’t doing the actual drilling, he was flexing his fearless chops and developing skills that helped as he managed sales organizations and business partnerships in Europe, the United States and Asia. 

Andrew holds a Masters degree in Electrical and Electronic Engineering as well as a Masters in Business & Finance. Having lived in the UK more than half of his career working for French and German companies, and spending a significant amount of time responsible for businesses across Asia, this fearless Brit brings a unique global perspective to all his client engagements. (He also brought a couple of leg casts to one of his engagements at a US biotech company after a motor-cross accident.)